Broadening the Mind Part I: Know Your Target Audience

As a former advertising executive, I learned an important lesson: Know your target audience. It means that you need to get into the minds of whoever you are selling to. For example, advertisers ask questions like: Why do people want to buy an iPhone instead of a Blackberry? Why should one use an online bank […]

Why “The Educated Society”?

Right now, an educated society is the only kind that can help America thrive with the world. Without this cultivated public, we lack the wisdom, the benevolence, and the moral and ethical character to build a flourishing society. Without it, we fall prey to petty partisan infighting. Without it, we tend to glorify popular culture […]